Are We At #PeakContent? What CLOs Can Learn From Marketers
Behavioral scientists have long known that choice fatigue — the exhaustion we feel when we make too many choices — inhibits our ability to make any choice at all. Apply this to corporate learning, and you have to wonder if your content strategy — combining learning resources from different providers that can amount to a library in the tens of thousands — is actually inhibiting learners from moving beyond their status quo. As CLOs are increasingly charged with driving organizational transformation, the status quo isn’t good enough. We will explore how principles from marketing and insights can reduce hidden barriers to learning.
We will cover such topics as:
- The difference between learner goals and program benefits.
- Counterfactuals as “moments of truth” — what would happen if you DIDN’T learn?
- Using defaults to reduce choice fatigue.
- Learning choice architecture
About Molly Nagler
Molly Nagler became Chief Learning Officer of PepsiCo in February 2019. She is responsible for a learning strategy that equips PepsiCo’s workforce to delight consumers around the world. PepsiCo is a Fortune 50 company with more than 260,000 employees.
Previously, Nagler Molly was Senior senior Associate associate Dean dean for Executive executive Education education at Yale School of Management. In this role, Nagler Molly led a talented group in delivering 70+ -plus executive development programs a year on such topics as customer insights, sustainability, global leadership, and managing high-performance teams. Programs ranged from 2 two days to 6 six weeks and were delivered to global audiences at Yale and abroad. Under NaglerMolly’s leadership, executive education doubled its program revenue while expanding into online courses that netted high participant satisfaction scores and completion rates above 90%. percent.
Before joining Yale, Nagler Molly was Director director of Strategic strategic Alliances alliances at UC Berkeley Center for Executive Education, where she built international partnerships and worked with corporate clients on customized leadership programs.
Nagler Molly has also worked as a copy editor. While she remains devoted to the Oxford comma, she left the editing profession to pursue a Master of Public Policy degree from UC Berkeley. She has a bachelor’s in English literature from the College of William and Mary.